Marketing 105: Making Scents of Your Brand (Wired)
“Things aren’t so simple when it comes to giving a place a smell. When Goldworm designed a fragrance for PYE, the high-end men’s clothing shop in Hong Kong, she opted for the super-expensive iris molecule and the dry-paper scent of papyrus. This combination reads as classy and masculine in China but would never fly in the United States, where such a scent is associated with baby powder or laundry detergent. “How we interpret the same scent is cultural,” she says. It’s also generational, because the largest, and strongest, scent memories are formed in childhood.”

The Return of Cuffed Pants (Wall Street Journal)
“But a few months ago, when cuffs strutted down the men’s spring runways—at Hermès, Canali, Tom Ford and Ralph Lauren, to name a few—they looked crisply sophisticated, befitting a cocksure Sean Connery circa 1962. Yes, the original 007 cuffed with aplomb. And the newest Bond does too: Daniel Craig looked sharp as a dagger brandishing cuffs on his slim-fit suit pants by Tom Ford in last year’s “Skyfall.” That’s proof enough for some that cuffs are cool again.”

The Perfect White Shirt (How To Spend It)
“It’s been a familiar refrain in the luxury industry for some 20 years, ever since Chinese competition began affecting not just fast fashion, but high-end manufacturers. But Colban believes it has accelerated in the past five years. It is also a particular problem for Charvet, because one of the company’s competitive advantages has always been its deep involvement with raw materials. It designs all its own shirt cloths, including specifying the dying and weaving. When you buy a Charvet bespoke shirt, it belongs to that single brand in a way almost no other shirtmaker can match.”

From ‘Wolf’ to Sheepish Clothing (The New York Times)
“For a glimpse of how it once was, consider the early scenes of “Wolf,” which are set in the days before the 1987 crash and were exhaustively researched for period accuracy, said Sandy Powell, the film’s costume designer. The young Mr. Belfort, a working-class wannabe from Queens, shows up as a junior equity salesman at an august Wall Street bank and finds more pinstripes and navy blue than the New York Yankees clubhouse. At the height of the ’80s boom (and, to a large extent, the ’90s boom that followed), bankers and traders morphed into cultural icons, so they adopted a showy gentleman-fop style that befitted their new status: French cuffs with shimmering cuff links; suspenders in bold statement patterns, like a skull-and-crossbones motif. “It wasn’t about fashion,” Ms. Powell said. “It was about showing your money on your back.””